Call Recording

One of the advantages of the Advertising Analytics platform is that calls (using our numbers) can be recorded and logged for analysis. The platform records a call from when the customer dials the number until the end of conversation. This will allow for analysis of the level of customer service given at reception and identify any need for improvement and training. Both inbound and outbound calls can be recorded.

An image showing website visitor activity and caller information.

In Depth Client Journey

The platform can also be linked to a variety of CRM databases where customer details can be linked. This will identify the caller on the phone and on the analytics platform.  This can then provide further detail including which marketing stream the client came from, the cost of that acquisition, how the client was treated, the purchase, the total spend, and of course client data such as name, address, age.

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