Advertising Analytics runs your marketing and builds systems that run your practice. Now you know exactly what's generating revenue and can spend less time on the admin that does not.
"We have been a client of Advertising Analytics for quite a few years now. The service is great and it delivers. What I really appreciate is that the team is always there to assist, they are very thorough and up to date with the latest. Benji and Deborah have been outstanding and are incredibly insightful in the world of ads and analytics. A company that cares with solid expertise. I certainly recommend it!"
Growth
Marketing & patient acquisition
Google Ads, Meta Ads and organic search, connected to call tracking and attribution, so every pound of spend can be traced to a booked patient.
Google Ads & Meta Ads management
Google Business Profile Management for multi-location practices
Every step, shaped by our real practice experience.
Growth and automation aren't separate systems here: together they cover the full patient journey, the revenue it generates, and the practice that runs behind it.
Growth
Marketing built around what actually generates patients.
A click is not a conversion. We connect the whole journey, so you can see which campaigns generate revenue, not just leads.
Google Ads
Search campaigns built around the treatments your practice actually wants more of.
Meta Ads
Facebook and Instagram campaigns for awareness and retargeting, measured on booked patients.
Local Search
Organic visibility for single and multi-location practices.
Call tracking
Every enquiry call attributed to the exact source, with recording and analysis.
Conversion attribution
Marketing source followed through to booking, treatment and revenue.
CRM integration
Enquiry and booking data connected directly to your practice management system.
ROI analytics
Reporting built around revenue per channel, not just cost per click.
Conversion optimisation
Website and enquiry-flow improvements based on where patients actually drop off.
The 360° Marketing
87p in. £4,935 back.
Inside one of our campaigns.
One of our longer-running clients had CRM data, call tracking and recording, web analytics, and PPC management brought together into a single connected system. Here's how that system followed one patient's journey, step by step, starting with the phone call.
01
It starts with the phone call
Every call is recorded and logged, and the tracking software shows exactly which pages the caller had been looking at before they picked up the phone.
02
And exactly which pages they'd visited
The same system logs every page a caller looked at beforehand, flagging which ones are actually winning enquiries and which need fixing.
03
Then we trace it back to the source
That same record shows the call came through a pay-per-click ad, which keyword it was found under, and what the patient has spent with the practice so far.
04
And the spend behind it
Linked straight into the CRM, every transaction against that patient sits in the same report as the marketing data.
05
Down to the individual sale
Zooming in shows the exact amounts, dates and channel behind each transaction.
06
Then, through Google Ads, the numbers get exact
Every channel's cost and revenue in one place, so nothing is judged in isolation.
07
Campaign by campaign
Individual campaigns broken down by cost, position and converted clicks, rather than judged as one account.
08
Even down to time of day
Performance tracked period by period, so spend could be weighted toward when people actually convert.
09
And keyword by keyword
Every keyword in the account, ranked by the transactions and revenue it had actually produced.
10
Narrowed to what's working
The keywords earning their place were separated from the ones that weren't, cost per converted click laid bare.
11
One keyword, isolated
"Periodontist" converted at just 87p a click — the exact number behind the headline figure.
The result
£0
Generated for the 87p of ad spend spent on this lead. Due to our 360° marketing expertise, we're able to trace spend like this all the way through to the patient it produced, and put budget exactly where it earns its place.
The 87p: cost per converted clickThe £4,935: revenue from that patient
One partner, from first click to practice operations.
Most agencies stop at the lead. Most practice software starts after the patient already exists. We built the connective layer in between, and the operational tools that pick up once treatment starts.
01
Attract
Google and Meta bring the right patients to the practice.
02
Track
Calls and website enquiries are tracked back to the exact campaign.
03
Convert
Enquiries become bookings inside your practice management system.
04
Measure
Treatment and revenue data are matched back to the marketing source.
05
Automate
The admin generated by that activity (pay, reporting, records) runs itself.
06
Grow
You reinvest in what's proven to work, with far less manual overhead.
Automate
AI built around the work dental teams actually do.
Not AI for the sake of AI. Automation built around real dental workflows.
We start from the repetitive tasks practice managers already know too well, and build software that removes them, not a generic AI layer looking for a use case.
Reducing repetitive administration
Monthly tasks that follow the same steps every time, automated once and run consistently.
Processing information
Invoices, reports and spreadsheets read and organised without manual re-entry.
Matching records
Figures from separate systems reconciled against each other automatically.
Automating calculations
Percentage-based and multi-input calculations produced the same way every month.
Staff onboarding
New starters brought through recruitment, onboarding and training in one flow.
Compliance tracking
Documents and certifications kept current, with visibility over what's outstanding.
Early access
Associate's Pay AI Agent
Turn hours of monthly associate-pay administration into a streamlined workflow. Associate's Pay AI Agent organises the revenue, production and lab data your practice already has, and prepares the calculation for you.
Invoices automatically organised
Lab fees matched to the right associate
Associate calculations prepared from production and fee data
Associate's Pay AI Agent dashboard preview Drop assets/associates-pay-dashboard.webp in place to display here.
In development
Staff Onboarding
From applicant to fully onboarded team member. A single platform for recruitment, onboarding, training and compliance, built around how dental practices actually bring people in.
